MKTG1311 Product Innovation (RMIT University): rated 4.0/5 overall across 1 review collected on RMIT Wall.
MKTG1311 is a RMIT University course taught by the College of Business and Law in Economics, Finance and Marketing. This page brings together its handbook details and what RMIT students say about it.
Review data updated 2026-10-24.
Chinese title: 产品创新
Type: Postgraduate course
Credit points: 12
Subject area: Economics, Finance and Marketing
Faculty: College of Business and Law
Level: Postgraduate
Handbook year: 2026
This course provides a comprehensive understanding of product management including, but not limited to, new product development, service innovation, user-interface design, managing the product portfolio, product-line extensions, understanding buyer's reactions to innovations, and creating an innovative culture. This course will provide you with a basis to improve new product launch rates across different industry contexts, including business-to-consumer and business-to-bus…
MKTG1311 has 1 scored review: overall 4.0/5 · usefulness 4.0 (all out of 5; higher difficulty means harder).
Sources: 1 StudentVIP review (average 4.0 stars).
The course panel on RMIT Wall shows every review and discussion in full.
Q: Is MKTG1311 worth taking?
A: Averaged over 1 review: usefulness 4.0/5, overall 4.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG1311, and when is it offered?
A: MKTG1311 is taught by the College of Business and Law. Check the official handbook for the current year.
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