MKTG1415 Digital Marketing (RMIT University): rated 3.5/5 overall across 2 reviews collected on RMIT Wall.
MKTG1415 is a RMIT University course taught by the College of Business and Law in Economics, Finance and Marketing. This page brings together its handbook details and what RMIT students say about it.
Review data updated 2026-10-24.
Chinese title: 数字营销
Type: Undergraduate course
Credit points: 12
Subject area: Economics, Finance and Marketing
Faculty: College of Business and Law
Level: Undergraduate
Handbook year: 2026
The accelerating pace of technological change coupled with increasingly mobile lifestyles and the commensurate explosion of media platforms has transformed marketing strategy and practice. Digital marketing fosters customer value creation and enhanced marketing strategy.
MKTG1415 has 2 scored reviews: overall 3.5/5 (all out of 5; higher difficulty means harder).
Sources: 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.5/5).
On Reddit: "wtf. Is this even the same class I took last year. I’m so sorry that you’re going through this though. I took MKTG1415 Digital Marketing last year so I think there might be some confusion with this subject and your one because I didn’t do any quizzes, only had to do one discussi…"
On Reddit: "It's all workshops, or at least was when I took it. There was no exam, just weekly blogs and some larger projects, really good fun tbh, a lot of the learning you get out of researching and writing your own weekly blog and then reading and discussing others blogs. Not super in de…"
The course panel on RMIT Wall shows every review and discussion in full.
Q: Is MKTG1415 worth taking?
A: Averaged over 2 reviews: overall 3.5/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG1415, and when is it offered?
A: MKTG1415 is taught by the College of Business and Law. Check the official handbook for the current year.
RMIT Wall is an independent student community and is not affiliated with RMIT University.