MKTG1472 Advanced Digital Marketing (RMIT University): rated 2.1/5 overall across 26 reviews collected on RMIT Wall.
MKTG1472 is a RMIT University course taught by the College of Business and Law in Economics, Finance and Marketing. This page brings together its handbook details and what RMIT students say about it.
Review data updated 2026-10-24.
Chinese title: 高级数字营销
Type: Postgraduate course
Credit points: 12
Subject area: Economics, Finance and Marketing
Faculty: College of Business and Law
Level: Postgraduate
Handbook year: 2026
This course explores the complex and constantly changing world of digital marketing, moving beyond theory to practical, strategic application. You will examine how technology and consumer behaviour intersect, focusing on both core areas and cutting-edge technologies.
MKTG1472 has 26 scored reviews: overall 2.1/5 (all out of 5; higher difficulty means harder).
Sources: 26 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 2.1/5).
On Reddit: "Got a HD in that class. I don’t think you have to do all the readings, I’m pretty sure I didn’t do any. I took it last year tho and we didn’t have quizzes. The only hassle is with A1 + 2 cuz u gotta find a real business/mentor and collaborate and show ur kpis for A2."
On Reddit: "Dude what are you on about.. This is one of the easiest classes i’ve done. Idk why you are even thinking about out reading 150+ pages of reason and 3 quizzes in one week 😂😂"
The course panel on RMIT Wall shows every review and discussion in full.
Q: Is MKTG1472 worth taking?
A: Averaged over 26 reviews: overall 2.1/5.
Q: Which faculty teaches MKTG1472, and when is it offered?
A: MKTG1472 is taught by the College of Business and Law. Check the official handbook for the current year.
RMIT Wall is an independent student community and is not affiliated with RMIT University.