MKTG1041 Marketing Communication (RMIT University): rated 4.7/5 overall across 3 reviews collected on RMIT Wall.
MKTG1041 is a RMIT University course taught by the College of Business and Law in Economics, Finance and Marketing. This page brings together its handbook details and what RMIT students say about it.
Review data updated 2026-10-24.
Chinese title: 营销传播
Type: Undergraduate course
Credit points: 12
Subject area: Economics, Finance and Marketing
Faculty: College of Business and Law
Level: Undergraduate
Handbook year: 2026
This course equips you with a comprehensive understanding of how brand and marketing objectives are achieved through integrated marketing communications (IMC) in a rapidly evolving media and technology landscape. You will examine the core components of marketing communications—advertising, digital and social media, public relations, and experiential engagement—while exploring how these are reshaped by the rise of adtech and martech platforms.
MKTG1041 has 3 scored reviews: overall 4.7/5 · usefulness 4.7 (all out of 5; higher difficulty means harder).
Sources: 3 StudentVIP reviews (average 4.7 stars).
The course panel on RMIT Wall shows every review and discussion in full.
Q: Is MKTG1041 worth taking?
A: Averaged over 3 reviews: usefulness 4.7/5, overall 4.7/5.
Q: Which faculty teaches MKTG1041, and when is it offered?
A: MKTG1041 is taught by the College of Business and Law. Check the official handbook for the current year.
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