MKTG1061 Global Marketing

MKTG1061 Global Marketing (RMIT University): rated 5.0/5 overall across 1 review collected on RMIT Wall.

MKTG1061 is a RMIT University course taught by the College of Business and Law in Economics, Finance and Marketing. This page brings together its handbook details and what RMIT students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 全球营销

Type: Undergraduate course

Credit points: 12

Subject area: Economics, Finance and Marketing

Faculty: College of Business and Law

Level: Undergraduate

Handbook year: 2026

Overview

The course will cover the role and importance of global marketing to the firm; analysis of the global marketing environment; the principles of global marketing management, including policy setting, planning, strategy formulation, and the international marketing mix. You will consider issues and concepts which may impact on globalisation, and is designed to enable you to apply your academic learning to a contemporary workplace situation.

MKTG1061 student reviews, difficulty and workload

MKTG1061 has 1 scored review: overall 5.0/5 · usefulness 5.0 (all out of 5; higher difficulty means harder).

Sources: 1 StudentVIP review (average 5.0 stars).

The course panel on RMIT Wall shows every review and discussion in full.

MKTG1061 FAQ

Q: Is MKTG1061 worth taking?

A: Averaged over 1 review: usefulness 5.0/5, overall 5.0/5. Only a few reviews so far, so treat this as a rough guide.

Q: Which faculty teaches MKTG1061, and when is it offered?

A: MKTG1061 is taught by the College of Business and Law. Check the official handbook for the current year.

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