MKTG1396 是皇家墨尔本理工大学（RMIT University，RMIT）的一门课，开设在College of Business and Law，属于 Economics, Finance and Marketing 领域。这一页汇总它的课程目录信息和RMIT学生留下的评价。
中文课名：服务营销
课程类型：Postgraduate course
学分：12
课程领域：Economics, Finance and Marketing
所属学院：College of Business and Law
层级：Postgraduate
目录年份：2026
This course will equip you with the knowledge and skillsets necessary to work as an effective executive in the service economy. The course will examine the characteristics of service, recognise the unique challenges involved in service provision and strategies to manage, innovate, communicate and implement service solutions successfully that are appropriate to various stakeholders.
还没有RMIT学生给 MKTG1396 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与皇家墨尔本理工大学官方无隶属关系。