MKTG1314 时尚品牌管理 · Fashion Brand Management

MKTG1314 是皇家墨尔本理工大学（RMIT University，RMIT）的一门课，开设在College of Design and Social Context，属于 Economics, Finance and Marketing 领域。这一页汇总它的课程目录信息和RMIT学生留下的评价。

课程信息

中文课名：时尚品牌管理

课程类型：Postgraduate course

学分：12

课程领域：Economics, Finance and Marketing

所属学院：College of Design and Social Context

层级：Postgraduate

目录年份：2026

课程简介

This course will focus on creating, maintaining, and revitalizing fashion brands. Through the use of case studies, class participation, exercises, and lectures, we will explore all that is needed to create new brands, shape them through a process of co-creation, maintain their equity over time, extend and stretch them, manage portfolios of brands, and address topical issues including ethical challenges and brand crises.

学生评价、难度与工作量

还没有RMIT学生给 MKTG1314 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。

同领域课程

官方页面

MKTG1314 handbook

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